Behaviorally targeted ads prove to be more effective than the similar campaigns run in the standard model. Mainly it’s due to the fact that ad, which fit needs of Internet user, is perceived as more user-friendly, what makes it more suggestive and less irritating at same time.

Advertising campaign of Internet website zagrajznami.pl is an example of campaign, where predictive behavioral targeting was successfully implemented. In order to compare the results, the same campaign was run in “normal” mode without targeting.The aim of the campaign was to reach users, who are interested in computer games. 

During the campaign two creations were used – one for women and the other for men.

In the first period of campaign following criteria were used:

-Gender

-Age (under 30)

-Interested in computer games

During the campaign we observed:

-30% rise of CTR for men’s layout and targeted on men

-44% rise of CTR for women’s layout and targeted on women

-45% rise of CTR in a group, where “interested in computer games” criterion was used

In the second period of campaign two targeting criteria were combined (“male” and “computer games”), what resulted in 55% rise of CTR.

Thanks to predictive behavioral targeting results of the campaing were more than satisfactory.

Knowledge about the interests as well as demographic data of Internet users allows us to display ads only to those, who might be interested in it.Additional advantage of such campaigns is possibility to optimize them, choosing the best performing criteria in order to reach better campaign results.

Return to main page »