- Technology
- Effectiveness
- Precission
Behavia is the first and only ad-network in Poland and one of the few in Europe, which offers behaviorally targeted campaigns. We currently reach 12 million users on more than 650 pages (like Grono.net, Kobiety.pl, Rzeczpospolita.pl, eGospodarka.pl, GazetaPrawna.pl, CKM.pl, Gry-OnLine.pl, Wizaz.pl, JoeMonster.org, MTV.pl, Viva-tv.pl, AOL.pl, Gery.pl, Fotosik.pl, SMS.pl, Pino.pl and many more).
Owing to a wide range of websites and usage of advanced technology supplied by the German-based company nugg.ad, we can reach precisely defined group of users.
System which uses Predictive Behavioral Targeting broadcasts an advertisement only to a group of users, who meet defined requirements. Such solution allows to provide user with advertisement that fits his needs, what makes it more interesting for him.
Technology
redictive Behavioral Targeting system was created on the basis of innovative technology supplied by German based company nugg.ad. Thanks to cooperation with Fraunhofer Institue nugg.ad became a leader in behavioral targeting and supplies with solutions companies all around the globe.
redictive Behavioral Targeting is based on the behavioral profiles of all internet users.
Effectiveness
Behaviorally targeted ads prove to be more effective than the similar campaigns run in the standard model. Mainly it’s due to the fact that ad, which fit needs of Internet user, is perceived as more user-friendly, what makes it more suggestive and less irritating at same time.
It’s fairly easy to observe as behaviorally targeted ads deliver better campaign results.
Precission
Thanks to behavioral targeting we reach the specified group of users, whose profile is very well defined.
In our offer you can find 17 predefined profiles, which allow potential advertiser to reach its audience more precisely, what improves the perception of advertised brand or product. If none of the offered profile fits your needs, it is possible to create a new one with new demographic and interest criteria.
Thanks to thorough data gathered over the ad-network we can precisely deliver ad content to client’s audience using over 60 interests and demographic criteria, like age, income or occupation.
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