On the 19th of November 2008 advertising campaign of new website zagrajznami.pl has ended. During this campaign predictive behavioral targeting method has been used supplied by the German based company – nugg.ad. Outcomes of the campaign surpassed the expectations, because depending on selected criteria, the Click-Through-Rate has rose by even 60

percent. It fact, it shouldn’t be surprising, because taking into consideration campaigns realized in the other countries, where predictive behavioral targeting technology is commonly used, expected rise of CTR could reach even more than one hundred percent.

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